welcome distraction media
welcome distraction media
los angeles / new york / mexico city
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Welcome Distraction is an unscripted media company offering full Development, Production & Post-production services for original series, including global consulting and training services in the creation of unscripted genres and proprietary franchises.
Team Lead Christian Barcellos is an Emmy Award - winning executive producer & content creator who comes off a multi-decade career in the development and execution of transformative unscripted franchises & formats such as Queer Eye For the Straight Guy, The Real Housewives franchise, and Escuela para Maridos. Characterized as unflappable, hyper-focused, discrete and possessing a keen cultural acuity, Christian’s leadership style, developed at the network level and within production companies, inspires creative teams, both domestically and overseas, to develop and execute their best work - as evidenced by the list of hit content he has overseen in most major global markets (U.S., LATAM, EMEA, APAC).
christian@welcomedistraction.co
christian barcellos
christian barcellos
Notable accomplishments in original content:
REAL HOUSEWIVES FRANCHISE
REAL HOUSEWIVES OF BEVERLY HILLS Season 12 was the most-watched & streamed season of the franchise for 2022.
REAL HOUSEWIVES OF ATLANTA Delivered highest-rated season (2013) and most-watched series in Bravo Media’s history.
SECRETOS FRANCHISE
Canela Media original franchise has broken all viewership records for the streamer, with each successive new season more than doubling views & engagement from prior, attracting advertisers to integrate through customized content (Hyundai, Verizon, State Farm).
DEAL OR NO DEAL
Most-watched CNBC premiere and original series. Improved demo 227%. NBC exclusive Holiday Special - bested time-slot ratings 35%.
BRAVO MEDIA ORIGINAL SERIES
Launched and oversaw all production and strategy for over half of top ten series on network.
EMMY AWARDS
Received three Primetime Emmy Awards and 15 Primetime Emmy nominations.
SCHOOL FOR HUSBANDS FORMAT
Nominated by MIP Formats and C21 Media as best reality format 2015.
ARGENTINA - Achieved record ratings and ATS growth in Argentina. Increased time-slot prime-time average by 2,925%. Generated highest-ever media and press value for Fox in the region.
BRASIL - Premieres on both Fox and Fox Life tripled channel’s ratings in Brazil. Broke all channel performance records with the second episode.
LUCKY LADIES FRANCHISE
MEXICO- Ranked number one in Mexico pay-TV market for Season 1, Episode 9. Achieved increase of 426% prime-time average. Built Season 2 to second program in all TV (Mexico) behind Televisa, (free-to-air broadcast channel). Ranked as number one-streamed series on Fox Play OTT and Fox’s YouTube channel.
BRASIL - Top-trending Twitter topic for 13 weeks. Launched five original hit singles, all top downloads in Brazil.
F***ING TELEMARKETERS!
Premiere broke ratings record for Fox Finland, becoming most-watched episode with record 22-share ratings. Recognized as the most-watched show on Fox Play Finland digital platform, beating The Walking Dead.
reed barcellos
reed barcellos
director / camera / lighting
Basketball Wives
Deal or No Deal
Secretos de Villanas 2
reed@welcomedistraction.co
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